In line with the hippie-influenced clothing of the 1970s, bag designs were suitably bohemian. Many were crafted from supple leather or suede and designed to be swung across the body via a long, slender strap.
In 1971, Mulberry opened its doors, offering soft suede bags embellished with embroidery and fringing from its Somerset workshop (which still stands today.)
Meanwhile, Karl Lagerfeld was cultivating Chloé’’s now-signature bohemian look with exotic trims and crafty details on supple leather bags, and Spanish label Loewe encapsulated the era’s free spirit with the practical, unlined Amazona in now-signature yellow leather.
At the other end of the style spectrum, 1977 brought the opening of Studio 54, and a decadent antidote to the era’s hippie aesthetic. The Whiting and Davis Mesh bag was soon ubiquitous, often swirled around a lamé Halston jumpsuit.